The association was founded to promote the Alpine tourism continues by trade events like theALPS with currently 8 partners: Bern, Graubünden, Lucerne, Rhone Alpes, South Tirol, Tirol, Trentino and Wallis.
Leading alpine tourism regions have joined forces to give a clear signal for a sustainable, value-added and year-round alpine tourism.
To network the stakeholders in Alpine tourism, be a driving force for tourist innovation and a lobby fort he interests of Alpine tourist destinations within Europe.
To create a renowned and competent networt which will be the official “voice“ of all matters concerning Alpine tourism. One of the main aims will be to position Alpine Tourism as sustainable lead economy in international tourism.